Brekkie TV helps aid ‘pour’ during drought crisis
STANTHORPE will take centre stage next week when the Today Show heads to town to coincide with a drought relief campaign.
Great Northern's Let it Pour initiative, along with the Channel 9 breakfast show, will combine to raise awareness of the plight facing the region.
The Stanthorpe RSL Services Club was one of the first Queensland venues to sign up to host a Let it Pour event, and the Today Show will be on site early next Friday morning to broadcast weather live from the venue.
"It's a great cause and we really are happy to be involved with it. It's something we can do for our community here," RSL manager Jean Hallas said.
Today Show host Deborah Knight urged Stanthorpe locals and people from surrounding areas to head to the club for a barbecue breakfast and to take part in the live broadcast with weather presenter Tim Davies.
"We're excited to be coming to Stanthorpe to help raise national awareness of the drought and to meet some of the incredibly resilient people who live in our rural heartland," said Ms Knight.
"We're hoping the entire town of Stanthorpe - and people from surrounding areas - join the fun of a live broadcast at the Stanthorpe RSL Services Club on Friday from 4.30am."
Following on from last year's inaugural Let it Pour campaign, which raised more than $1 million for drought relief, Great Northern Brewing Company has 1000 beer kegs to hundreds of hotels and venues nationally to stage fundraisers over the single weekend of October 25 - 27.
Company ambassador Matt Wright made a heartfelt plea to Australians to dig deep for their country cousins.
"Farms are destocking, businesses are shutting and families are hanging on by their fingernails," he said.
"More than ever, we need to show that true-blue Aussie spirit of helping our mates and Let it Pour is a way for everyone to lend a hand.
"All you need to do is buy a beer and you'll be helping a farmer."
Great Northern's Antonia Ciorciari said the campaign was a concerted effort to show rural people they didn't have to suffer alone.
"Not only did the events (last year) unite country and city communities for a common cause, but they also showed rural people affected by drought that they were not alone."
"Let it Pour is our way to give back to some of the very people who have been our biggest supporters and we want them to know we are behind them," she said.
Money raised from October 25-27 will go to a fund organised by Rotary and administered by Bendigo Bank, with venues to raise cash through beer sales, sausage sizzles and other activities.