GBWT hopes to boost region's tourism
THE Granite Belt's key tourism body has a new board, and it's excited to showcase all the region has to offer.
Granite Belt Wine and Tourism president Ann Bourke said the nine-strong team offered a diverse cross- section of the region's different appeals.
"We have a full board for the first time in a few years and it's made up of different groups,” Ms Bourke said.
"It's the first time in my six years that it's been this broad.”
Ms Bourke said the board was made up of a broad range of industry representatives, from wine and accommodation to food destinations. She said the group was currently focusing on marketing the Granite Belt as a great summer destination, which would help to fill the gaps during the tourism off-season.
This involved appealing to Brisbane-dwellers who would be interested in escaping to cooler, less humid climes.
She said the Granite Belt's cooler summer nights were a big drawcard.
She said the revamped group, which now had much fewer overhead costs, hoped to stretch its budget as far as possible for maximum return for the entire region.
"We don't have any office as such and we don't have staff, so all of our money is going into marketing our district,” she said.
"We don't have any funding from the council at all. We have some support from the council in terms of expertise (with marketing).”
She said this meant all funds could be spent where they were most needed.
The group will be holding a networking evening Tuesday, December 6 at Stanthorpe RSL.
Ms Bourke said this was an opportunity to become familiar with the direction GBWT would be taking.
She said doors would open at this Christmas-themed get-together at 5.30pm for a 6pm start.