New festival events brings in bigger, younger crowds
THE Jumpers and Jazz Committee is rapt with the success of this year's festival, which may have been the best yet in terms of event attendance.
Committee president Sally Edwards said new ticketed events Twilight Jazz in The Park and Jumpin' Jazz Laneway Party attracted plenty of visitors.
"Compared to last year there were a lot more people through the gates at the events that we organised,” she said.
”I know that many of the events sold out.”
Ms Edwards said the festival offered a greater variety of events throughout the Southern Downs this year.
"Freestone held a very successful breakfast, then there was the Killarney Bonfire and the Allora Centenary Celebrations, which wasn't technically a part of the festival but still had plenty of visitors.”
Committee media adviser Bette Bonney said the new events helped bring in a fresh demographic for the festival.
"Events like the laneway party brought in the younger demographic more so than in other years,” she said.
With so many visitors piling in for the festival, Mrs Bonney said Warwick businesses experienced a significant boost during the festival.
"It is a shot in the arm for our town economically. Every visitor is buying food and gifts in town.”
In terms of the 2020 event, Mrs Bonney hopes this year's success will signal to sponsors the festival's importance.
"This is a huge event which is growing every year, people know about it nationally and internationally.”
She said more sponsor support would ensure the monumental efforts of volunteers were being spent in the right places.
"It was hard work for the volunteers to put up the security fencing and set up chairs for the events,” she said.
"Those bigger sponsorships assisting with these kinds of tasks will help make things happen without wearing everybody out.”