David Sutton welcomed the new cider labels.
David Sutton welcomed the new cider labels. Contributed

New labelling laws will turn trust into money

SOUTHERN Downs cider brewer David Sutton has welcomed the Federal Government's new label requirements.

As of last week Australia's exported cider will carry a label promoting its country of origin.

"I think all food a should have to state where it comes from," Mr Sutton said.

 

Sutton's Juice Factory and Cidery doesn't export or do wholesale but it does provide other brewers with raw ingredients.

It has a contact to supply 50,000L of cider apple juice to Newstead Brewery in Brisbane.

Mr Sutton said brewers that used 100 per cent locally grown produce could taste the difference.

"If it's really made out of cider apples it'll have a bouquet like wine will, whereas most eating apples don't have a bouquet of any kind," he said.

Though the Suttons don't export they are experts on cider. They picked up a bronze award at the Australian Cider Awards last week.

"We're happy with that, we're in climate where we were never going to get a gold, we just don't produce enough apples," Mr Sutton said.

"We got a bronze in the Sydney Fine Food Awards a few weeks ago and there's a lot that doesn't get through to that level."

This new label is part of the $500,000 package from the Federal Government to increase wine, cider and beer exports. Minister for Agriculture David Littleproud said it would monetise the trust consumers have in Australian produce.

"Australia is known for producing the best food in the world and now our cider makers can take advantage of that reputation," he said.