New market to harvest hopes of region’s producers
SOMETIMES we miss what’s right in front of us — that’s why Warwick’s latest market initiative is shining a spotlight on our region’s best producers.
The upcoming Country Harvest Market was the brainchild of Warwick Show and Rodeo Society events and marketing co-ordinator Teilah McKelvey who felt farmers were being overlooked by their own home.
“A lot of those guys don’t feel supported by our community, which is why they choose to sell elsewhere, in Brisbane and Toowoomba. I wanted a place to come together and say we want to purchase locally,” she said.
“It’s not that we don’t want to, it’s that sometimes we aren’t reminded enough that they are right there. We have an abundance of fresh produce in our own backyard.”
With limited event spaces to sell their produce due to coronavirus, a market was also the perfect socially-distanced way to promote the hard work of the region’s backbone.
“We had implemented the food and wine festival at the show before it was cancelled where we encouraged producers to come and collaborate on the back of drought and bushfire. Now those local producers have missed out,” she said.
“There’s always a lot of hesitation planning events now due to coronavirus but with things easing a lot more, the protocols are easier to organise and we feel more comfortable.”
For Warwick showgirl. Jessica Carey, the event would be a chance to fill the gap left by the dearly beloved Celebration of Local Flavours.
“The market coincides with what would have been Jumpers and Jazz. That’s an event many stallholders missed out on but this is something we can do for them,” she said.
“If we support local producers, the money goes straight back to the community. We are cutting out the middle man and supporting primary produce of this region.
“I think the really beautiful part of this is meeting and connecting with primary producers and bridging the gap between who grows the good and the town.”
The Country Harvest Market will be held on July 19 from 9am—2pm at the Warwick Showgrounds.
Mrs McKelvey is taking expressions of interests for stallholders.
To get involved, contact her on 0403 237 555.