SOCIALITE'S DOWNFALL: How Doyle's perfect life spiralled
On social media, Matthew James Doyle was anywhere and everywhere, living the high life across Sydney with his beautiful wife Kelsea, buying up apartments across the city and launching the "Uber of massage".
But last week, Mr Doyle's seemingly-perfect life came to a crashing halt when the 31-year-old was arrested by NSW Police on allegations he'd spent the past five months supplying Sydney with 300kgs of cocaine - worth a whopping $85 million on the street.
Mr Doyle, from Burraneer in Sydney's Sutherland Shire, is currently in custody and will remain behind bars until September 19 with two other men, his co-accused Jared Ramond Hart, 38, and Raoul Kesby, 28.
Before Mr Doyle's dramatic arrest, the Sydney entrepreneur was a familiar face in the city's social scene with his wife.
The couple were often spotted at the lavish Bondi Icebergs or partying in the eastern suburbs.
In other social media shots, the couple relaxed at villas in Asia and lounged on the back of a leather-laid boat in Europe.
And the Doyles' perfect image culminated in their summer wedding last year.
Mr Doyle married PR consultant Kelsea Nagel, who worked for Australian luxury fashion brand Camilla and Marc, in a lavish ceremony overlooking the Harbour Bridge and Sydney Opera House in December last year.
The bride wore two designer dresses - from Monique Lhuillier and Naeem Khan - and their reception was held at Bennelong Point.
There is no suggestion Kelsea is involved in any of her husband's alleged crimes but recently the PR agent last month suffered a financial hit, selling sold her Cronulla apartment at a jaw-dropping loss of $350,000.
The Tara Maree property with ocean views was sold in April 2017 for $2.25 million.
It sold on August 2 for $1.9 million after being on the market for hundreds of days.
The apartment block was built by Cronulla 88 Developments, a company her husband was a co-director of until January.
The company went into voluntary administration in March however there is a similar offshoot called Wollongong 88 on the state's South Coast still operating.
It's not Ms Doyle's first time experiencing the highs and lows of the Sydney property market.
She was 19 when she bought a one-bedroom Surry Hills apartment with her sister for $472,200 in 2009.
The Bourke Street property sold for $960,000 in 2016.
On Friday, the couple faced another real estate setback when the NSW Crime Commission put a caveat on the Doyles' luxury Sutherland Shire home.
The note placed on the property stops any sale or mortgage refinancing by Mr Doyle without the express permission of authorities.
Ms Doyle is still living in the couple's home, photographed outside yesterday.
The caveat was lodged on Wednesday while three other properties being built by Mr Doyle in Caringbah, another suburb in the Sutherland Shire, were hit with caveats.
There have been no restrictions placed on the land owned by Wollongong 88 in North Wollongong, which cost the company more than $3.2 million in 2017.
Mr Doyle, from Burraneer in Sydney's Sutherland Shire, was charged with two counts of knowingly dealing with proceeds of crime and one count of supplying a large commercial quantity of a prohibited drug.
The latter charge, under the Drug Misuse and Trafficking Act 1985, carries a maximum sentence of life imprisonment and a non-parole period of 15 years.
His case came before Newtown Local Court on September 5 where he made no application for bail and it was formally refused.
The 31-year-old will remain behind bars with two other men, his co-accused, until September 19.
Jared Ramond Hart, 38, and Raoul Kesby, 28, are both also charged with supplying a large commercial quantity of a prohibited drug.
Mr Hart is additionally charged with dealing with proceeds of crime and two counts of having goods in or on his premises believed to be stolen.