The Southern Downs wants more hipsters
FOR some time, country tourism promotions have been geared towards seniors, to capture the grey nomad market, but that is changing.
A series of videos released by Southern Queensland Country Tourism present our region as a destination for eco-tourists and young hipster foodies.
The sleek videos show 20-somethings wandering though our Girraween National Park, climbing The Pyramids, enjoying a craft beer tasting and pressing their own cider.
Southern Downs councillor and SQCT board member Rod Kelly said it was a deliberate choice.
"A lot of the visitors to our region are in their middle years and we are looking to attract younger visitors," Cr Kelly said.
"Our location, which is very close to Brisbane, the Gold Coast and Northern News South Wales makes it the perfect country escape.
"We welcome all tourists."
Glenys Bamberry owns the Wisteria Cottage and Heavenly Chocolate at the entrance to Girraween.
She said hipster tourists were a common sight.
"We're right next the national park," she said.
Her shop specialises in bespoke chocolates and Mrs Bamberry said that point of difference drew people through her door.
"Being something different out here is good," she said.
Mrs Bamberry welcomed the promotion's angle but said businesses couldn't rely on broad campaigns. Rather they needed to find their own piece of the tourist market.
"A lot of people rely on the visitor centres and SQCT to promote the region and they do a really great job but when you are a little business you have to help yourself".