VALENTINE fever has swept through Warwick, as men and women throughout the town profess their love to their significant others.
The annual day of love has brought in extra business to Rose City franchises, and they're not expecting it to stop there.
Sarah Brassington of Rolly's Party and Lolly Shop, said the ladies were well on top of their game in preparation for the day this year.
"Sometimes people require a bit of assistance,” she said.
"It's a shock for some because it has come around so fast.
"Our hampers for men have been very popular.”
If you've left gift-buying until the last minute, Mrs Brassington says it isn't too late.
"We have people ringing up on the day after receiving a gift in the morning,” she said.
"We try and make it as easy as possible, and deliver free to anywhere in Warwick.”
Roses are regarded as the international symbol of love on February 14, and it should come as no surprise that florists are reporting increased sales.
Lynn Bryson, of Bryson's Place, said the tradition was a safe way to go for the big day.
"Roses are a lovely way to say 'be my Valentine'. They are always popular on Valentine's Day,” Mrs Bryson said.
"I've been doing it for 35 years, and have noticed people have been going more towards colourful flowers. These flowers are bright, happy and fun.”
While most of us will be asleep, Mrs Bryson and her team will be working extra hard tomorrow.
"We'll start at 2am to get everything done. My husband Bob will be on the road to make sure everything is delivered,” she said.