Warwick photographer makes the successful plunge
IT TAKES guts to follow your calling and take the plunge, and it is exactly what Storm Lahiff has done this year.
The Warwick-based photographer took the plunge this year to fully commit to her craft, a decision that Mrs Lahiff said was one she has not regretted.
"I've been really lucky. I started while I was still studying, and some assignments would turn into paid work,” Mrs Lahiff said.
"I'm definitely still working on building up the brand. I'm fully freelance now.
"Before I was shuffling work, and it was difficult. There would be times where I would be fully booked (with hairdressing) and not being able to take on shoots.
"I decided to bite the bullet this year and go freelance. It has given me time to put all of my passions into it.
"I talked it over with my husband and he gave me the support and backing. I was going to sink or swim.
"Being able to put everything into it has allowed me to be more creative, hone the craft, learn more lighting techniques and constantly practice.”
Self-described as a late bloomer to the trade, Mrs Lahiff had previous experience in fashion design and hairdressers, which she said has helped her to date as she takes on an unconventional approach to her craft.
"I studied photography, and it has gone from a passion and a love to building into a career,” she said.
"It's a benefit, and I don't know it any other way. I'm able to see little things, I can provide hair for shoots and work with local make-up artists.
"What I love is so many different things, from laying down in the mud shooting dirt bikes to doing somebodys hair and taking a beautiful portrait shoot
"I love shooting movement, whether its dancers or sports. It amazes me what the human race can do.”
Mrs Lahiff will continue her association with the Warwick Show Emerging Photographer competition this March, and realises it can be hard to catch a break as a photographer, which is why she said she is so excited to be involved.
"What we're looking for is emerging photographers. They don't have to be professional or professionally taught,” she said.
"You just have to show a passion for the industry.
"It can be hard to get a leg up in the industry as an emerging photographer, and this gives people the chance to create a little portfolio.”
For more information about how you can get involved in the Warwick Show Emerging Photographer, click here.