STUNNING: A thick blanket of snow covered Wallangarra Rd during snowfalls in July last year.
STUNNING: A thick blanket of snow covered Wallangarra Rd during snowfalls in July last year. Alex Nolan

‘White gold’ prediction causes flurry in Stanthorpe

PREDICTIONS of winter snowfalls for the Southern Downs have Stanthorpe residents saying one thing - let it snow, let it snow, let it snow.

After July's snowfalls last year, businesses, tourism operators and residents are in a flurry over the prospect of more this year.

Higgins Storm Chasing is predicting three potential snow events this winter on the Southern Downs and northern New South Wales.

Last year, the weather forecasters successfully predicted four snowfalls.

Stanthorpe Chamber of Commerce president John Bylicki described the snow as "white gold" for the region.

"There's something about snow and the fascination with snow that we experience last year," he said.

"It was like someone had flown over the town and sprinkled it with happiness dust."

The amazing feeling from the snow spread across all businesses in the region, from tourism operators to coffee shops and service stations.

"We had this huge influx of people from all over the place - people from as far as the north coast and Hervey Bay," Mr Bylicki said.

"We had coffee shops run out of coffee.

"Trevor Burton who owns the McDonald's in Stanthorpe topped Australia in terms of sales the weekend it snowed."

The predictions of snow also bode well for the region's tourism appeal.

Destination Southern Downs marketing manager Anissa Williams described the tourism body's excitement at the snow predictions.

"There is something special about snow, and the impact on visitor numbers is considerable for both the Granite Belt and Southern Downs," she said.

"It's a powerful marketing proposition and cements our Queensland High Country brand."

Ms Williams said the PR dollar value of the national news coverage of the snow was 'enormous'.

"We certainly look forward to rugging up in our winter woollies and welcoming a stream of excited visitors again this year," he said.

If the snowfalls don't eventuate, residents and tourists can still look forward to snow in the region during the Snowflakes in Stanthorpe festival on July 1 to 3.

Organisers are bringing in a special snow machine, which will turn the Stanthorpe Showgrounds into a snow field.

Mr Bylicki said organisers sure wouldn't say no a little bit of real snow to add to the magic.